Branding | 2026
SPLIT SPIRITS
Problem
Split Spirits partnered with Switchback Brewing
to create a unique Single Malt Whiskey which won
a gold medal at the San Francisco World Spirits Competition in 2025.
This is not only a testament to the flavor and quality
of award winning product, but also the brand's ability
to produce high quality and flavorful spirits even
on a smaller scale operation.
To command a $75+ retail positioning, premium products must have cohesive brand identity to
reflect its' position or desired position on the shelves.
Split Spirits partnered with Switchback Brewing to create a unique Single Malt Whiskey which won a gold medal at theSan Francisco World Spirits Competition
in 2025.
This is not only a testament to the flavor and quality of award winning product,
but also the brand's ability to produce high quality and flavorful spirits even
on a smaller scale operation.
To command a $75+ retail positioning, premium products must have cohesive
brand identity to reflect its' position or desired position on the shelves.
Split Spirits partnered with Switchback Brewing to create
a unique Single Malt Whiskey which won a gold medal at the San Francisco World Spirits Competition in 2025.
This is not only a testament to the flavor and quality
of award winning product, but also the brand's ability
to produce high quality and flavorful spirits even
on a smaller scale operation.
To command a $75+ retail positioning, premium
products must have cohesive brand identity to reflect
its' position or desired position on the shelves.
Split Spirits partnered with Switchback Brewing to create a unique Single Malt Whiskey which won a gold medal at the San Francisco World Spirits Competition in 2025.
This is not only a testament to the flavor and quality of award winning product, but also the brand's ability to produce high quality and flavorful spirits even on a smaller scale operation.
To command a $75+ retail positioning, premium products must have cohesive brand identity to reflect its' position or desired position on
the shelves.
Split Spirits partnered with Switchback Brewing to create a unique Single Malt Whiskey which won a gold medal at the San Francisco World Spirits Competition in 2025.
This is not only a testament to the flavor and quality of award winning product, but also the brand's ability to produce high
quality and flavorful spirits even on a smaller scale operation.
To command a $75+ retail positioning, premium products must
have cohesive brand identity to reflect its' position or desired position on the shelves.
Solution
Created a brand design system that repositions
the brand to compete with $80-100 spirits on
retail shelves, to stand out in the distributor's portfolio, packaging ready for immediate production, and TTB Compliant from day one to avoid costly redesigns.
Created a brand design system that repositions the brand to compete with $80-100 spirits on retail shelves, to stand out in the distributor's portfolio, packaging ready for immediate production, and TTB Compliant from day one to avoid costly redesigns.
Created a brand design system that repositions the
brand to compete with $80-100 spirits on retail shelves,
to stand out in the distributor's portfolio, packaging
ready for immediate production, and TTB Compliant
from day one to avoid costly redesigns.
Created a brand design system that repositions the brand to compete with $80-100 spirits on retail shelves, to stand out in the distributor's portfolio, packaging ready for immediate production, and TTB Compliant from day one
to avoid costly redesigns.
Created a brand design system that repositions the brand to compete with $80-100 spirits on retail shelves, to stand out in the distributor's portfolio, packaging ready for immediate production, and TTB Compliant from day one to avoid costly redesigns.
