Split Spirits partnered with Switchback Brewing to create a unique Single Malt Whiskey that won a gold medal at the San Francisco World Spirits Competition in 2025.

CONCEPTUAL REBRANDING CASE STUDY | 2025

This is not only a testament to the flavor and quality of the award-winning product, but also the brand's ability to produce high-quality and flavorful spirits even on smaller operations. To command a $75+ retail positioning, premium products should not only have a cohesive brand identity, but also the branding system needs to have a solid positioning to establish itself on shelves amongst other premium competitors in the market.

Therefore, I chose to focus on the fact that they are a climate-neutral distillery and also to highlight the beauty and nature in Vermont

Full Case Study
Store sign with the words "Spit Spirits" and decorative design, mounted on a building with brick and glass windows.
A bottle of bourbon whiskey with a purple label, a small beige bowl filled with black peppercorns, and a wrapped piece of burlap cloth inside a wooden box placed on soil.
A clear glass bottle with a beige label and cap, containing golden liquid, placed on a soft beige fabric backdrop.
Close-up of a glass of whiskey with ice cubes on a wooden surface, with a coaster underneath that reads 'SEAS Spirits'.
Tasting menu with whiskey descriptions at a bar or restaurant, featuring a lemon and leaf drink and a lime and cherry cocktail on a wooden table.
A bottle of SS Split Spirits Barred Owl bourbon whiskey with a purple label and a clear glass bottle.
A bottle of SS Split Spirits Barred Owl bourbon whiskey with a purple label and a clear glass bottle.
A bottle of Vermont Creme Liqueur with a white label and wood cap, featuring mountains and forest graphics, by Split Spirits.
A bottle of spirit called Vermont, featuring a label with a dark green background and white text. The label states it is single origin, spirit distilled from grain maple wood, proof 88, alcohol 44%, and 200 ml volume. The top has a wooden cap, and beneath the main label, there is a scenic illustration of a forest with trees.
A bottle of spirit called Vermont, featuring a label with a dark green background and white text. The label states it is single origin, spirit distilled from grain maple wood, proof 88, alcohol 44%, and 200 ml volume. The top has a wooden cap, and beneath the main label, there is a scenic illustration of a forest with trees.
A collage of images including a smartphone displaying Split Spirits' social media profile, bottles of spirits, a group of friends enjoying cocktails, a distillery, And autumnal landscape
A branding logo with the word 'BRANDMARK' in stylized uppercase font above two intertwined uppercase letter 'S's in a serif style.
Logo with the words 'Wordmark' at the top, 'SPLIT' in large font in the center, and 'Spirits' at the bottom.
Logo for Full Mark Split Spirits featuring two stylized letter 'S' in green with the text 'Full Mark' above and 'Split Spirits' below.
Label for Vermont Lush cannabis strain with color code #26413C and terpene profile details.
A graphic with the text 'NITTY GRITTY' at the top, a hashtag '#F3EAE0' in the middle, and lines of chemical or molecular code below, on a light beige background with stylized swirling design elements.
VINTAGED paint sample with color code #797C62 and chemical composition labels
Color palette named 'Barred Owl' with hex code #593F99 and color swatches labeled R89, G63, B153, C79, M90, Y0, K0 on a purple background.
A design showcasing various font styles and sizes named Ermina, New York, and Andale Mono, with an illustration of wheat on the left side.
A repeating pattern of illustrations featuring wheat stalks, a barrel, and a pouch with a spout, all in a vintage sketch style.
Illustration of a mountain range with multiple peaks and rugged terrain.
Silhouetted mountain range with jagged peaks against a pale sky.
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