Brand Design / Creative Direction

My name is Erika

A girl with long hair, wearing a dress and shoes, standing next to a sleeping dog curled up on the floor.

A curious designer and marketing gal who enjoys curating experiences through thoughtful design systems for organizations that have direct community impact.

Let's Work

Featured Work

Poster for an animal shelter with images of dogs and information about adopting dogs, set against a background of green tree leaves.

MANSFIELD ANIMAL SHELTER

A visual refresh for a local animal shelter aiming to find homes and educate families.

Close-up of a green smartphone displaying a notification from the Clayr app, an ingredient intelligence app.
Close-up of a green smartphone displaying a notification from the Clayr app, an ingredient intelligence app.

CLAYR

A conceptual app designed to inform consumers make better decisions regarding ingredients that they consume or use on a daily basis.

A blue circular sticker with yellow text saying 'Water is Open' is placed on an item inside a small fridge or cooler. The fridge appears to contain bottles of water.

OPEN WATER

A set of sticker designs for Open Water, a sustainable water brand that positions themselves as a proponent against plastic use with the mission to rid of plastic production and consumption.

A glass cup on a saucer is being filled with tea from a teapot. The background is blurred, highlighting the pouring action. The word 'ECHO' with a logo is overlaid on the image.

ECHO

Echo is a conceptual restaurant that lives in the space between productivity and tranquility.

A scenic view from Vermont for a local craft distillery located in Vermont called Split Spirits. This is a brand refresh project created in 2025

SPLIT SPIRITS

Split Spirits is a local distillery based in Middlebury, Vermont that handcrafrs spirits that are as gentle on the earth as they are on the senses.

An aerial view of a tennis court surrounded by trees, with a decorative letter and the words 'Cout-Velvet' overlayed.

COURT VELVET

A conceptual branding project for an exclusive tennis club focusing on visualizing the invisible feeling players feel when playing tennis.

A large commercial building with a parking lot, surrounded by well-maintained green lawns and trees, with solar panels installed on the roof.
A large commercial building with a parking lot, surrounded by well-maintained green lawns and trees, with solar panels installed on the roof.

MARTIGNETTI COMPANIES

Three years of selected work during my time at Martignetti Companies as a Graphic Designer doing design, production, and photography at events.

Outdoor restaurant patio with tables, chairs, people dining and socializing. Large yellow umbrellas provide shade. Background features building with large windows, signage for Skål, and greenery.

PHOTOGRAPHY

A selected work that consists of travel, portrait, and commercial.