Branding | Illustration

View of a beach with sandy shore and grassy dunes, ocean waves, and mountains in the distance under a clear sky.
Logo with the words "Open Water" in blue, stylized script

Open Water is a sustainable water brand on a mission to eliminate single use plastic and contribute to cleaner, healthier oceans. More ocean. Less plastic. That is the whole brand in four words.

Roles

Designer & Illustrator

Services

Sticker design | Illustration

Task

Design a sticker that lives authentically within Open Water's existing visual system and carries their Ditchin' Plastic Bottles campaign message into the hands of their community.

Approach

Rather than stopping at one solution I explored a family of sticker designs that each stand alone but feel like they belong together. Every decision, from the circular layouts to the typographic choices was grounded in Open Water's existing visual language. The result is a set of promotional stickers that feel like they could have always been part of the brand

Stickers

A yellow circular sign with blue text reading 'EATCHIN' and 'OPEN,' with a stylized image of a burger and a drink at the bottom.
A blue circular sticker with white text that says 'We're Open!'
Text on a black background that reads 'What is in this image? Respond in American English.' and a logo with yellow text that says 'THIS EVENT' outlined in blue on a black background.
Text on a black background that reads 'What is in this image? Respond in American English.' and a logo with yellow text that says 'THIS EVENT' outlined in blue on a black background.
Sign with text 'This event is ditching plastic bottles. Open water' in white font on a dark blue background.
Yellow bottle labeled 'Open, Water' with blue stripes on the lower part.
Close-up of a sign with the words 'ELECTRIC' and 'Open' written on it, with surrounding text 'ELECTRIC' repeated around the edge.

Open Water's visual identity is anchored by two typefaces. Oh No Softie by James Edmondson brings the bold, playful energy the brand leads with. Monoflow by Hans Heitmann and Johannes Ammon grounds it with a clean monospaced structure used across body text and subheadlines. Together they create a typographic voice that is confident, fun, and instantly recognizable. Every sticker in this set honors that system.

Close-up of a plastic bottle of sparkling water with droplets on the surface, set against a background of water and sky.
Close-up of a blue sticker on a water bottle inside a vending machine with the words "Water is Open" written in yellow.
Person holding a yellow sticker that says 'That's Ditchin' Plastic Bottles' with the Open Water logo, at an outdoor event during sunset with tents and people in the background.
A blue plastic cooler on a sandy beach, with a rolled towel on top. The cooler has stickers that read 'This event is ditchin' plastic bottles' and 'Open water.' In the background, the ocean and sky are visible.
A laptop decorated with water-themed stickers, including one that says "This event is Dutchin'" and another that says "Open Water" with a bottle icon. A person with brown hair is partially visible in the background.
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