The What
& The Why
Clayr bridges the growing gap between consumer health awareness and the complexity of modern product labels. Using Claude AI as its core intelligence engine, Clayr reads any product label, scanned in-store or searched from home, and instantly highlights concerning ingredients based on your personal health profile.
The result is a deeply personal, visually intuitive companion that empowers people
to make genuinely informed decisions about everything they bring into their homes
and bodies.
83% of consumers feel confused at least some of the time about ingredients on food labels, and 35% won't buy a product when they find confusing ingredients.
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9.8T global wellness market projected by 2029
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96% parents say they struggle to identify safe products for children
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81% rise in clean label product searches since 2020
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83% of consumers feel confused at least some of the time about ingredients on food labels, and 35% won't buy a product when they find confusing ingredients. 〰️ 9.8T global wellness market projected by 2029 〰️ 96% parents say they struggle to identify safe products for children 〰️ 81% rise in clean label product searches since 2020 〰️
The Problem Space
Three compounding forces are creating a real and urgent need for ingredient transparency tools, and existing solutions only partially address them.
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Most product labels are deliberately complex. Chemical synonyms, obscure preservatives, and industry-approved additives hide in plain sight.
The average consumer lacks the scientific literacy
to decode what they're reading and can't be expected to cross-reference every ingredient
before purchase. -
Allergy rates, autoimmune conditions, and dietary sensitivities are all increasing. For these consumers, the stakes of a "wrong" purchase go beyond preference. It's a genuine health risk. They need
a tool that understands their specific conditions, not a generic warning list. -
More people than ever care about what they put in and on their bodies — but awareness doesn't automatically translate into action. The friction of researching ingredients in the moment is too high. Clayr removes that friction entirely, making healthy decisions the path of least resistance.
Who are we
building it for?
Allergy Sufferers
People with one or more allergies who already read every label — but find it slow, stressful, and easy to get wrong when ingredients hide behind unfamiliar names.
Hidden allergen aliases are a daily risk
The Health Nuts
The "crunchy" community — people who care deeply about clean living, natural products, and avoiding synthetic chemicals. Already vocal online and natural product advocates.
Greenwashing makes "natural"
claims untrustworthy
Conscious Parents
Parents who want to protect their families,
especially young children, from harmful additives. They think long-term, not just about immediate reactions.
No single trusted source for family-safe products
Ethical Shoppers
People who want to support small, independent brands that don't load their products with
cheap preservatives or artificial fillers.
They want cleaner.
Clean small brands are invisible in mainstream search
Visual
Comparison
