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Product Design

Conceptual Product Design

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Design | Researcher

Close-up of green banana leaves with a text overlay that reads 'Clair. Know what's really inside.'

83% of consumers feel confused about ingredients on food labels

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9.8T global wellness market projected by 2029

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96% parents say they struggle to identify safe products for children

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81% rise in clean label product searches since 2020

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35% won't buy a product when they find confusing ingredients.

83% of consumers feel confused about ingredients on food labels 〰️ 9.8T global wellness market projected by 2029 〰️ 96% parents say they struggle to identify safe products for children 〰️ 81% rise in clean label product searches since 2020 〰️ 35% won't buy a product when they find confusing ingredients.

WHAT & WHY

Clayr bridges the growing gap between consumer health awareness and the complexity of modern product labels. Using an actual networking database, Clayr reads any product label, scanned in-store or searched from home, and instantly highlights concerning ingredients based on your personal health profile.

The result is a deeply personal, visually intuitive companion that empowers people to make genuinely informed decisions about everything they bring into their homes and bodies.

PROBLEM SPACE

Three compounding forces are creating a real and urgent need for ingredient transparency tools, and existing solutions only partially address them.

  • Most product labels are deliberately complex. Chemical synonyms, obscure preservatives, and industry-approved additives hide in plain sight.
    The average consumer lacks the scientific literacy to decode what they're reading and can't be expected to cross-reference every ingredient before purchase.

  • Allergy rates, autoimmune conditions, and dietary sensitivities are all increasing. For these consumers, the stakes of a "wrong" purchase go beyond preference. It's a genuine health risk. They need a tool that understands their specific conditions, not a generic warning list.

  • More people than ever care about what they put in and on their bodies but awareness doesn't automatically translate into action.

    The friction of researching ingredients in the moment is too high. Clayr removes that friction entirely, making healthy decisions the path of least resistance.

TARGET AUDIENCE

Design of a poster about allergy sufferers with green background, large green text reading "Allergy Sufferers," and smaller white and yellow text explaining allergies and hidden allergy aliases.
Design of a poster about allergy sufferers with green background, large green text reading "Allergy Sufferers," and smaller white and yellow text explaining allergies and hidden allergy aliases.
Green and yellow infographic card about conscious parents, emphasizing protecting families and avoiding harmful additives in food, with the title 'Conscious Parents'.
Green and yellow infographic card about conscious parents, emphasizing protecting families and avoiding harmful additives in food, with the title 'Conscious Parents'.
Poster titled 'Health Nuts' with green and yellow background, featuring text about a community caring about clean living, natural products, and avoiding synthetic chemicals, criticizing greenwashing.
Poster titled 'Health Nuts' with green and yellow background, featuring text about a community caring about clean living, natural products, and avoiding synthetic chemicals, criticizing greenwashing.
Design for Ethical Shoppers campaign with green background, yellow and dark green circular patterns, and text promoting support for small, independent brands that avoid artificial preservatives and fillers.
Design for Ethical Shoppers campaign with green background, yellow and dark green circular patterns, and text promoting support for small, independent brands that avoid artificial preservatives and fillers.

USER FLOW

Three entry paths converge into one AI engine and one clear outcome, designed to be fast enough for the grocery aisle and rich enough for the planning session at home.

A hand holding a smartphone displaying health survey options for allergies, health concerns, and lifestyle values, with a 'Continue' button at the bottom.
Instructions for scanning a barcode or searching a product in a health app with full transparency.
A digital infographic explaining AI processing in health profile analysis, featuring two smartphone screens showing a grocery shopping app and a product comparison screen.
Diagram showing a label with highlighted ingredients in red, yellow, or green for visual output, displayed on a smartphone screen, explaining label reading for products.
A digital slide presentation about a mobile app with a smartphone showing a food ingredient list and a section labeled 'SUMMARY' explaining flagged ingredients and their purpose.
Step 6 of a guide with instructions to save a product, find a cleaner alternative, add to cart, check store availability, or share with community, with a green action label and a person holding a phone.
A hand holding a smartphone displaying an app login screen with the logo 'Clayn'. The background has a green and white design with the words 'Clayn.' and 'USER FLOW' on it.

WHAT MAKES CLAYR DIFFERENT?

A green infographic slide with the title '01 Al as the engine, not a feature.' The slide contains a paragraph explaining how Clayr's AI system is foundational, powering interpretation, reasoning, and cross-referencing health data, unlike traditional
Green background with dotted pattern, yellow large number 02 at top left, and title 'Visual Label Highlighting' in green text. Below is a paragraph describing how visual label highlighting shows ingredients on product labels in red, yellow, or green
Green promotional background with yellow and white text about universal product coverage, mentioning barcode scanning, web search, and partner databases.
Green background with yellow and white text about a research app for product discovery and shopping.
Green promotional poster with the large text "Where Clayr. Stands Apart" and smaller paragraph text below, discussing AI reasoning and app capabilities.
Green informational slide titled 'Personalized Protection' with the number '01' in the top left corner, explaining that flags are specific to each user's allergies and conditions and that a warning for one user may not apply to another.
Green presentation slide with yellow text '02' and 'Ongoing Education'; white text below reading 'Every flagged ingredient comes with a plain language explanation. Over time, users build real literacy about what to look for, Clay teaches as it protec
A green background screen with yellow text at the top displaying '03', and larger yellow text reading 'Effortless Discovery'. Below, white text explains using clean-ingredient alternatives, including small indie brands, for product search and brand v
Green digital display board with yellow and white text about real-time communication and its uses.
Green background with dotted pattern and yellow text that reads '05 Supports Clean Brands' and smaller white text explaining the support of small, clean-ingredient producers by Clayr.
Green background with yellow and white text about the 'Family Ready' profile management feature, supporting multiple profiles in one household.
Green background with text that says "What Clayr. Delivers" in yellow and white letters.

BRAND IDENTITY

Diagram illustrating design principles with annotations: centered subtle leaf creating balance, extended arm diagonal for character differentiation, tight kerning for clarity and boldness.
Four circles in a row with colors from left to right: yellow, dark green, lime green, light beige, with the words "Color palette" below.
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