Hi, I’m Erika

A human-first designer based in Massachusetts. I help businesses position their brands competitively yet thoughtfully. Alongside that, I enjoy creating solutions for challenges in existing or emerging spaces.

My approach in design starts with behavior, studying how people actually use, choose, and live with the things around them, and let those observations shape the strategy behind every design decision. I'm drawn to challenges that go beyond visuals, the kind that connect design to real-world impact. Whether it's building a brand from the ground up or rethinking how visual communication can support a more sustainable future, I'm happiest when the work matters.

When I'm not designing, I'm probably outside playing soccer or frisbee with my fiancé, spending time with the natural world or watching the Boston Celtics play.