A digital advertisement for a pet-related app called 'Turever'. It features a hand holding a smartphone displaying a sleeping dog and the text 'Ready to build your profile?'. The background is teal, with the app's logo—a stylized dog's face with a drooping ear—and the tagline 'Because love only gets better with age.' 
DESIGN INTERVENTION PROJECT | 2024

Animal shelters play a crucial role in rescuing, caring for, and finding homes for stray, abandoned, and surrendered animals. Despite their important mission, many shelters face challenges related to efficiency, resource management, and adoption rates. Issues such as overcrowding, insufficient resources, and ineffective marketing strategies can hinder a shelter’s ability to provide optimal care and find permanent homes for animals.

Overview

The word 'furever' stylized with a puppy face inside the letter 'f'.

I observed many people paying more attention to younger animals at my local shelter during their visit, decreasing of chances of elderly animals getting adopted.

Problem

My response to the problem of older animals often overshadowed by younger animals at the shelter during peak visitor hours is to intervene by designing an app that is dedicated to elderly animals where the user experience are curated by the ideal character traits of the ideal companion based on their lifestyle through the concept of digital matchmaking.

Solution

Smartphone displaying a pet service app with a picture of a cute dog and the text 'welcome to turever' and a 'Let's Get Started' button.
Smartphone screen displaying a filter selection app, with options for interested in girls, boys, or both, set in Boston, MA context.
Smartphone screen displaying a dog profile named Asher, a German Shepherd mix, with interface icons for liking, disliking, and favoriting
Mobile phone displaying a dating app profile of Jessica Parker, 23, a stay-at-home dog mom, with a photo of her smiling and hugging a dog wearing a yellow beanie, outdoors with a scenic background.
Poster attached to a white cylindrical surface with the word 'turever' in large black text, a small dog illustration above the text, and the slogan 'aging is natural.' below, along with a QR code at the bottom. The scene is set on a city street with
A brightly lit advertising poster on a wooden wall in a shopping mall. The poster features the message 'Love gets better with age' alongside pictures of a young puppy and an older dog. Blurred shoppers walk past in the foreground.
Person holding a smartphone displaying a dating profile of Jessica Parker, 23, a stay-at-home dog mom, with a photo of a woman and a dog wearing a yellow knit hat.
A person in a denim jacket holding a smartphone showing a pet adoption app with a picture of a dog named Ashe, age 9 years, at a wooden table with an open laptop nearby.
A turquoise adjustable dog collar with a quick-release buckle, featuring a pattern of white paw prints and the word 'furEver' repeated across the fabric.
A white strap with teal print that says 'furever' repeatedly, attached to teal plastic clips at each end.
An eye chart displaying the Cooper and Brandon Grotesque fonts, with decorative hearts and mushrooms.
Split Spirits
Pink background with the word 'furever' written repeatedly in white cursive, interspersed with white paw prints.
background with teal color featuring white paw print icons and the word 'furever' repeatedly in a diagonal pattern