Brand Design / Creative Direction

A girl with long hair, wearing a dress and shoes, standing next to a sleeping dog curled up on the floor.

Hey, my name is Erika

I’m a curious designer who enjoys curating experiences through thoughtful design systems.

Let's Work

Featured Work

Poster for an animal shelter with images of dogs and information about adopting dogs, set against a background of green tree leaves.

MANSFIELD ANIMAL SHELTER

Behind every abandoned pet is a community that works hard to show them the love they deserve.That is Mansfield Animal Shelter, with a goal to provide homes to animals one forever home at a time.

Close-up of a green smartphone displaying a notification from the Clayr app, an ingredient intelligence app.

CLAYR

Informed consumers make better decisions. Clayr was designed around that belief, using OCR technology to scan product labels instantly and deliver ingredient intelligence that educates you in seconds.

A blue circular sticker with yellow text saying 'Water is Open' is placed on an item inside a small fridge or cooler. The fridge appears to contain bottles of water.

OPEN WATER

Open Water is not just water. It is a declaration against single use plastic. These sticker designs were built to carry that message into every cooler, every event, and every hand that held one.

A glass cup on a saucer is being filled with tea from a teapot. The background is blurred, highlighting the pouring action. The word 'ECHO' with a logo is overlaid on the image.

Productivity and tranquility are not opposites. Echo is the brand that lives in the space between them, where a nice and hot cup of tea and the right record can make the whole day feel different and fulfilled.

ECHO

A scenic view from Vermont for a local craft distillery located in Vermont called Split Spirits. This is a brand refresh project created in 2025

In Middlebury, Vermont a small team is handcrafting spirits that are as gentle on the earth as they are on the senses. Split Spirits is what it looks like when a small business decides that doing right by the planet is non negotiable.

SPLIT SPIRITS

An aerial view of a tennis court surrounded by trees, with a decorative letter and the words 'Cout-Velvet' overlayed.

COURT VELVET

There is a version of tennis that is about winning. Then, there is Court Velvet. A brand for the players who show up for the invisible feeling, the geometry, the ritual, and the love of the game itself.

Logo of Martignetti Companies in maroon and black text.

MARTIGNETTI COMPANIES

Three years of work for Martignetti Companies. The chapter that taught me everything including what I wanted next.

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Outdoor restaurant patio with tables, chairs, people dining and socializing. Large yellow umbrellas provide shade. Background features building with large windows, signage for Skål, and greenery.

PHOTOGRAPHY

Editorial portraits and a walk through Copenhagen. Light, color, and everything worth noticing in between.

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