Hey, I’m Erika —
I’m a designer who solves challenges through thoughtful strategy & intentional execution.
Brand Design | Product Design | Creative Strategy
Court Velvet
Services: Brand Identity
Role: Designer
A racket leaves a signature in the air. No one can see it yet anyone who loves tennis can feel it. Court Velvet is the brand that gave it a name, a project about visualizing the sensation we feel in the game of Tennis.
Echo
Services: Brand Identity
Role: Designer
A branding project exploring the intersection of tea and music in which both share a common purpose of making space to slow down and unwind.
Clayr
Services: UX/UI | Brand Design
Role: Designer
An AI-powered ingredient intelligence app that scans, interprets, and flags harmful ingredients across food, skincare, and household products personalised to your health profile.
Split Spirits
Services: Brand Identity
Role: Designer
A brand refresh for a climate-neutral craft distillery in Vermont, New England. The project focused on logo redesign, packaging, color palette, and brand guidelines to honor the value of sustainability and artisanal craftmanship while also repositioning the brand to command retail value with confidence.
Furever
Services: UX/UI | Brand Design
Role: Designer | Copywriter
Furever reimagines the animal adoption experience for elderly dogs by shifting the focus from age to personality. Traditional shelters and adoption platforms lead with breed, age, and appearance, criteria that often result in mismatched expectations and higher return rates. Instead, Furever pairs prospective adopters with animals through a matchmaking system.
Photography
A little photography here & there
