A teapot pouring tea into a glass cup on a saucer, with the text 'ECHO' and a logo featuring a leaf and Wi-Fi signal icon superimposed on the image. 
CONCEPTUAL BRAND DESIGN | 2022
Green leaves scattered over a colorful, glitchy digital background with pink, purple, blue, such as images of technology or digital art.
Top-down view of a white ceramic cup filled with hot tea, placed on a matching saucer.
Close-up of a pile of dried, dark, wrinkled tea leaves on a black background.

OVERVIEW

Echo is a dual-concept space where loose-leaf tea culture meets the tactile ritual of vinyl records. The name speaks to the idea of sound reverberating through a room, of flavors that linger, and of analog experiences that stay with you long after you leave. Echo isn't a café that happens to sell records, or a record shop that happens to serve tea. It's a single experience built around slowing down, listening closely, and choosing something by hand.

A large round sign for Echo with a green leaf icon mounted on a red brick wall outside a building.
Several packets of loose-leaf tea with the brand name 'ECHO' on two packets, showing different flavors: Earl Grey and Chamomile, placed on a wooden tray.
A wooden chair with metal legs and a green tote bag hanging on the backrest, positioned next to a black-topped table in front of a green tiled wall, with sunlight casting shadows on the floor.
Image shows a close-up of a green tea menu listing various flavored teas and bubbles with a background of green leaves and a glass of green tea.
A turntable with a glass cup of tea or coffee on it, displaying the text 'ECHO' and a logo, with controls labeled 'SLOW DOWN. PRESS PLAY'.
Two green cardboard takeout food boxes with the Echo logo, one open and one closed, against a white background.
Image of a green background with white text showing the alphabet in both uppercase and lowercase letters, titled 'Oh No Softie'.
Sample alphabet font sheet titled 'Space Grotesk' displaying uppercase and lowercase letters from A to Z in a greenish-brown color on a white background with a dotted pattern.
Decorative banner with
Decorative banner with
Color palette with four color swatches labeled from left to right: Chamomile, Oolong, Lemongrass, Match-Ah, with corresponding hex color codes.
Color palette with four color swatches labeled from left to right: Chamomile, Oolong, Lemongrass, Match-Ah, with corresponding hex color codes.
Court Velvet
Clayr